Shane Clevenger

Creative Director | shane@cleverworks.biz

OBJECTIVE & SUMMARY OF QUALIFICATIONS

Currently I'm seeking a responsible and challenging position in a growth oriented company where my experience and skills will significantly contribute to the overall success of the organization.

  • Over 12 years of agency experience, and over 4 years in-house
  • Developing creative for C2B and B2B, websites, responsive/adaptive, mobile and tablet, interactive, Eblasts, web banners, home sliders, landing pages, building and translating wireframes, packaging, outdoor, promotions, trade shows, infographics, posters, ad campaigns, TV, logos, direct mail, collateral, brochures, signage, annual reports, video, new business creative and proposals
  • Strong understanding of design principles
  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, Indesign)
  • Many years researching, creating mood boards, and personas
  • Proficient in Axure with over a decade creating IA wireframes
  • Comprehensive experience delivering pixel perfect PSD’ to front-end developers and working with those developers to ensure design translates effectively into production using HTML5 with CSS, etc.
  • Passionate about translating complex UX/UI/IA business requirements into intuitive, elegant interactive design. I’m business-minded, with years of experience collaborating with clients
  • Generated numerous user flows and task flows
  • UX designs and strategies revised based on A/B testing, eye tracking, analytics, etc to define project goals and develop information architecture to drive results
  • Some 3D experience, I’m a novice in Strata and Maya
  • Outstanding ability to think conceptually, creatively, and generate many directions
  • Developed, created, executed and presented new business pitches
  • Assisted studio/production in preparing mechanicals
  • Professional experience Art Directing photo shoots and managing press checks
  • Increased efficiency by implementing “best practices” in creative workflow and server organization
  • Very familiar with the Agile methodology
  • Comfortable making decisions in a deadline driven environment
  • Teaching students in design related college courses
  • Experience leading and mentoring multiple teams
  • Success eliminating extraneous communication using web-based project management tools like Basecamp and Trello
  • Managing project budgets and estimates
  • Presenting creative to internal teams and clients on numerous occasions

EDUCATION

Texas A&M Commerce
Communication Design (UX/UI emphasis), 2006
Masters Degree

University of North Texas
Communication Design, 2000
Bachelor Degree



EMPLOYMENT

ADT Security Systems
UX/IA/UI

UX strategy design/IA/UI, responsive and adaptive. Responsible for presenting UX concepts under an Agile process, observant of the latest UX/UI advancements for responsive/adaptive design. Delivering interactive prototypes and supporting user testing.
Clients: ADT.

JANUARY 2015 - PRESENT

The Fenway Group/American Airlines
Sr. UX Designer & IA

UX strategy design and IA. Responsible for presenting UX concepts under an Agile process, always observant of the latest UX/UI advancements for responsive/adaptive design and user testing. Also, sometimes along with my day job I taught evening classes at The Art Institute.
Clients: American Airlines-UX Department.

AUGUST 2012 - JANUARY 2015

Cleverworks
Creative Director/Consultant

Advertising and UX strategy design for GDD Interactive, Roomkey, Numantra, Cleverworks, Rocket Red, Panavista Promotions, Calise Partners, BSA and represented clients via Cleverworks.
Clients: RadioShack, Autozone, Corona, Taco Bueno, Roomkey, Allied Insurance, Boy Scouts of America.

AUGUST 2011 - AUGUST 2012

TPN - The Promotion Network
Sr. Art Director/Sr. UX Designer

Retail strategy design for Bank of America, created the campaign installation guide, digital DCN, UX projects, message maps, campaigns and promotions.
Clients: Bank of America, TPN UX/UI team and new business.

JUNE 2010 - JULY 2012

Cleverworks
Creative Director/Consultant

Advertising and UX strategy design for Levenson & Hill, Insider Marketing, Vertis Communications, KF&B Advertising, Match.com and represented clients via Cleverworks.
Clients: Greatwide, Hacienda Colorado, Land and Cattle Steak House, Match.com, Billingsley, The Burke Company, Revolution Ropes, QA Insurance, Picasso Dream.

MARCH 2009 - JUNE 2010

PowerPact
Sr. Art Director/Sr. UX Designer

Retail strategy and design for mostly Sony. Included packaging, interactive promotions, web banners, eBlasts, POP, new business pitches, etc.
Clients: Sony, Susan G. Komen, Proctor & Gamble, Bonterra.

APRIL 2007 - JAN 2009

Levenson
Art Director/UX Designer

Art Director & UX Designer: Ad Campaigns, outdoor, direct mail, POP, logos, trade shows, websites, eBlast, web banners, rebranding, infographics, etc.
Clients: One Arts Plaza, Bestway RTO, RU Vodka, Gordons, Aaron Brothers.

JAN 2006 - APRIL 2007

MEplusYOU (formerly imc2)
UX Designer

All interactive design, websites, micro sites, and web banners.
Clients: Prilosec, Levitra, anything P&G.

OCTOBER 2005 - JANUARY 2006

SRJ Marketing Communication
Creative Director

Advertising and UX strategy design for Levenson & Hill, Insider Marketing, Vertis Communications, KF&B Advertising, Match.com and represented clients via Cleverworks.
Clients: Greatwide, Hacienda Colorado, Land and Cattle Steak House, Match.com, Billingsley, The Burke Company, Revolution Ropes, QA Insurance, Picasso Dream.

JUNE 2002 - OCTOBER 2005

KWGC
Art Director/Graphic Artist

Annual reports, collateral, ad campaigns, logos, posters, trade shows, websites, direct mail, and packaging.
Clients: American Airlines Cargo, Sourcecorp, PGA.

SEPTEMBER 2001 - JUNE 2002

Marc USA
Art Director/Graphic Artist

Collateral, direct mail, logos, packaging, etc.
Clients: Cedar Fair Parks, Carrier, Peterbilt.

MAY 2001 - SEPT 2001

United States Navy
Aviation Boatswain Mate

Crew chief on the flight deck among many other responsibilities.
Honorable Discharge

NOVEMBER 1993 - NOVEMBER 1996



RECENT AWARDS

Media Innovation-Video, Higher Plain
Silver Award

JANUARY 2012

Promotional Publications-Advertsing Campaign, Messengers of Peace
Silver Award

JANUARY 2012

Promotional Publications-Direct Mail, Sustainability Summit
Silver Award

JANUARY 2012


SKILLS

Adobe Creative Suite-Expert


Axure-Proficient


HTML/CSS3-Intermediate



SELECTED WORKS

American Airlines

I work on many UX projects for American Airlines using the Agile methodology model.
View AA Arriving project.

Illustration/UX Design/IA (Axure/Beginner)

ROOM KEY

Hired as the Creative Director, I helped translate initial designs based on many wires and user testing results.
View Room key.

UX Design/IA

RADIOSHACK

While helping GDD Interactive as a Sr. UX Designer consultant I worked on Radioshack and Pep Boys online promotions/product pages.
Please contact me to discuss in more detail.

UX Design/IA

BOY SCOUTS OF AMERICA

After my Annual Report concept was chosen at BSA my talent was in high demand. This attention won trust and many projects beyond what is seen here.
Please contact me for any questions or more detailed samples.

Strategy & Design

ALLIED INSURANCE

My concept "The Allied Advantage Effect" helped convince Credit Unions they could relax at work with Allied Insurance.

Strategy & Design

BANK OF AMERICA

This account had many demands/projects that required patience and understanding, but it was also rewarding. This is a quick sample of some projects.
View a website I created for BOA to demo retail cconcepts.

Retail Strategy Design/UX Design/FED

MATCH.COM

I gained a new appreciation for usability testing while working with Match. They have a process that is results driven while still achieving an inviting website.

UX/UI Design

SONY

This account moved fast and required extreme attention to detail, great work ethic, strong concepts and personal efficiency.
View one of my many Sony promotions.

Retail Strategy Design/UX Promotion Design

DALLAS AD LEAGUE, GREATWIDE, BESTWAY

These are some of my favorite pieces from the Levenson agency. Contact me to find out why.

Art Direction/Design/Illustrator

PROCTOR & GAMBLE

I created numerous P&G digital promotions and web banners while at the interactive agency, MEplusYOU (formerly imc2).

UX/UI Design/Flash

TGI FRIDAYS

These logos promote three items for TGI Fridays. Designing logos is one of my favorite things to create, due to my passion for illustration and painting.

Illustration/Design

THE BURKE COMPANY

As the Creative Director for The Burke Company, I rebranded the company. I used the well known company signs as a connection whenever people see them on display during new projects and I created a clean, fun and professional website for visitors to explore.
View The Burke Company.

Art Direction/UX Design/IA/Some FED (jQuery)

PICASSO DREAM

I designed this book cover based on a story about a female soldier that lost a friend to suicide and later struggles with reality. The website is used to promote the book and for purchases.
View Picasso Dream.

Illustration/UX Design/Flash

ALAN HODGES ASSOCIATES

"We needed a brochure and we needed a pretty quick turnaround. Shane was able to provide a high quality professional, informative brochure within our tight deadline. I appreciate the great work he did for my firm."  — Alan Hodges

Design

REVOLUTION ROPES

“Being able to rely on Shane has been a load off my mind because he really does operate as a member of the Revolution Ropes team.”  — Sandy Stephens

Design/Eblast/FED

ONE ARTS PLAZA, GLAZERS DISTRIBUTORS, MAGNOLIA MEDICAL STAFFING, HENJUM GOUCHER COURT REPORTING, NIA INSURANCE AND MORE

One Arts Plaza and Glazers was created at Levenson. Also, I created many websites as the Creative Director at SRJ Marketing Communictaions.

UX Design/IA/Illustration

MAIN ROOT

I designed this campaign for Maine Root from Austin that creates organic root beer. My concept, plays off of the organic benefit and Main Roots culture and was done as spec creative.

Art Direction/Design

MORE LOGOS AND A THANK YOU

Over the past 12 years I have created many more pieces, however I hope this gives you an idea of my experience, skills, style, etc.
I appreciate your time and consideration. Thank you.

Illustration/Design



Cleverworks :: Shane Clevenger