SELECTED WORKS
City Electric Supply
State Farm has been instrumental in perfecting my design thinking workshop skills, particularly in the areas of research and prioritizing the customer's needs. I've gained invaluable expertise in crafting compelling success stories to present to leadership. State Farm's commitment to excellence has truly elevated my ability to showcase the value of design thinking in driving organizational success.
State Farm
Led design thinking workshops and customer research initiatives that aligned business priorities with customer needs, driving informed decision-making and product strategy. Partnered with executive leadership to translate customer insights into compelling narratives and success stories, demonstrating the business impact of design and securing stakeholder alignment. Championed a customer-centric culture that elevated the role of design thinking in achieving organizational goals and delivering measurable outcomes.
Verizon
Led customer experience innovation initiatives that combined data-driven design, emerging technologies, and business strategy to drive revenue growth. Spearheaded the development of AR-powered shopping and personalized conversational experiences, increasing customer engagement and conversion. Identified and capitalized on new sales opportunities, contributing to sustained year-over-year growth in device and accessory revenue.
ADT
Built and led a high-performing Lean UX practice in partnership with senior leadership, driving organizational alignment around customer-centered product development. Established enterprise UX processes and governance, including usability testing, development collaboration, stakeholder communications, and approval workflows, resulting in more efficient delivery and seamless transition from design to development.
MyADT
Prior to the Protection One merger, spearheaded customer experience and operational excellence initiatives, transforming call center processes and modernizing customer portal experiences to improve service delivery, customer satisfaction, and business performance.
American Airlines
Prior to the merger with US Airways, I played a pivotal role in revitalizing the user experience through a comprehensive rebranding initiative. Harnessing the power of the new brand, I spearheaded the creation of an internal pattern guide, setting the foundation for consistent design elements. The implementation of this guide not only boosted operational efficiencies but also led to a notable reduction in inconsistencies across the UX taxonomy.
Room Key
Employed a data-driven approach to iteratively design and refine an enhanced user experience, leveraging insights gathered from numerous usability tests. This meticulous process yielded impressive outcomes, including notable surge in website traffic and a remarkable reduction in drop-off rates, surpassing established goals and exceeding expectations.
RadioShack
As a UX consultant, I played a pivotal role in driving positive transformations for renowned brands like RadioShack and Pep Boys by conducting comprehensive UX audits and effectively identifying key issues. Through meticulous analysis, I captured crucial enhancements that significantly improved brand consistency and overall user experience for these companies
Boy Scouts of America
The dynamic nature of the work for the Boy Scouts encompassed a wide range of fast-paced projects, both in digital and print. Notably, my design concept was chosen for the prestigious annual report. Building upon this success, I was entrusted with overseeing numerous subsequent projects.
Allied Insurance
I enjoyed creating award-winning campaigns for Allied Insurance, elevating their brand presence and setting them apart from competitors. These impactful campaigns played an important role in establishing Allied Insurance as the preferred choice for credit unions. Through strategic messaging and targeted marketing efforts, I helped successfully position Allied Insurance as a trusted industry leadere.
Bank of America
During some challenging economic times, I played a key role in developing and implemeting strategic solutions that proved instrumental in preserving and enhancing the image and reputation of Bank of America. These efforts enabled Bank of America to navigate through turbulent times, maintaining its position as a trusted financial institution and laying a foundation for future success.
Match.com
Match.com provided me with one of my earliest opportunities to appreciate the value of usability testing. This enabled me to delve deeper into the inticacies of optimizing user experiences. Also, this experience further solidified my understanding of the importance of UX agile processes and cross-functional collaboration to achieve successful outcomes.
Sony
Managing the Sony account was an exhilarating experience characterized by fast-paced demands and a high level of precision. The nature of the account necessitated meticulous attention to detail, ensuring strict adherence to guidelines while also pushing the boundaries with innovative and unconventional ideas.
Greatwide, Dallas Ad League, Bestway
Ad agencies remain a highlight in my career. Working within client budgets taught me the art of resourcefulness and strategic solutions. Big ideas, my efforts and positive results always evoked a deep sense of accomplishment. Agencies expanded my skill set and reinforced my passion to deliver successful outcomes.
Proctor & Gamble
I helped create numerous animated digital promotions for P&G. This invaluable experience honed my expertise in the art of crafting simple yet impactful animations, while navigating the specific size and scale limitations of digital platforms. This expanded my technical skills and instilled a deep appreciation for the importance of thoughtful design and effective storytelling.
TGI Fridays
Designing logos brings me immense joy, as it allows me to combine my creativity with strategic thinking. I appreciate the significance a well-designed logo holds for a brand. I approach logo design with utmost care, ensuring that each element is thoughtfully crafted to resonate with the target audience.
The Burke Company
I built the campaign around The Burke Company's popular yard signs. I also rebranded a clean, fun and professional website that served as a portfolio to showcase before and after renovations. The owner was beyond pleased with the results and increased business, it was a huge success for a local company.
Picasso Dream
I designed this book cover pro-bono based on a story about a female soldier that lost a friend to suicide and later struggles with reality. The website was used to promote the book and help bring awareness and prevention to suicide.
Alan Hodges Associates
"We needed a brochure and we needed a pretty quick turnaround. Shane was able to provide a high quality professional, informative brochure within our tight deadline. I appreciate the great work he did for my firm." — Alan Hodges
Revolution Ropes
“Being able to rely on Shane has been a load off my mind because he really does operate as a member of the Revolution Ropes team.” — Sandy Stephens
My career has spanned both emerging companies and globally recognized brands, providing a unique perspective on scaling customer experiences, leading teams, and driving business outcomes across organizations of all sizes.
This summary highlights only a portion of my experience. I would welcome the opportunity to share recent case studies and discuss my approach to design leadership, innovation, and customer-centered transformation. I look forward to speaking with you and exploring how my experience can contribute to your organization's success.
Thank you for your consideration.
